I’ve been following the journey of The Cuckoo Calling in book circles, which is abuzz with JK Rowling masquerading as Robert Galbraith. From people accusing her of a publicity stunt to her anger at her solicitors who caused the leak, it has been an interesting story in itself.
I liked the Potter series. I may not have been in love with the writing (it could have used some editing imho, especially the last books) but there is no doubting the powerhouse storytelling and incredible world-building. And I love that she is experimenting in different genres from YA fantasy, to adult novels, and recently, to crime. I’m going to download the book as soon as I’ve whittled down my reading list a bit. I’m in no hurry, something tells me the book won’t go out of print any time soon.
I’m mostly amused with a prediction by Mark Lawson while reviewing the outed book:
“For the next few years, the book business could become something like the Royal Academy Summer Exhibition during the years when the press believed that the Prince of Wales was exhibiting under alibis. Just as clumps of reporters would gather around innocuous watercolors that turned out genuinely to be the work of Wiltshire vicars, so there will be sudden runs on debut books that an online buzz attributes to the creator of Harry Potter.”
The incident has proven beyond a shadow of doubt that big names mean big business, and if Rowling adopts new pseudonyms each year, readers/ media would go on wild-goose chases to figure out if a rumored Rowling book is actually written by her. The rest of the writing world (including quite a few perhaps as capable as Rowling, but without her stratospheric status) will continue to toil with their writing and limited marketing budgets.
What did you think of the whole affair?